Challenge · 3 Days · Intermediate
The Save Signal Campaign
Design a 3-day micro-campaign to maximize saves for your next release.
Learn to treat "saves" as the primary goal of your release. You will craft compelling calls-to-action and use AI to generate campaign assets that drive this crucial metric.
The plan, day by day
- Day 1Deconstruct a Save. Find a recent song you saved on Spotify. Identify the specific emotional trigger that led you to save it—was it a lyric, a melody, a feeling? This reverse-engineering is key to understanding your own listeners' motivations.
- Day 2AI-Powered Copywriting. Use an AI writing tool to generate five different short-form video captions that encourage pre-saves for your upcoming song. The prompt should focus on the song's core feeling, its Emotional Resonance, not just its features.
- Day 3The Call-to-Action. Record a 15-second vertical video. The first 10 seconds are you performing the most potent part of your song. The last 5 seconds are a direct-to-camera ask to 'Pre-save the song to be the first to hear it.'
