Release
The 21-Day Release Strategy
Most releases die in week two because the artist did everything in week one. This is the 21-day plan that keeps the algorithm fed and your fans converting.
A day-by-day release campaign blueprint engineered for streaming algorithms, playlist editors, and real fan momentum. Pre-save through week-three retention — every move accounted for.
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- 01Pre-Release Foundation (Day -21 to -8)
- 02Editorial Pitch Window (Day -7 to -4)
- 03Pre-Save Surge (Day -3 to 0)
- 04Release Day Execution
- 05The Algorithm Window (Day 1 to 7)
- 06Sustaining Momentum (Day 8 to 21)
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