Challenge · 3 Days · Intermediate
The One-Page Release Blueprint
Plan the launch that serves the business.
This 3-day challenge helps you distill your artist business plan into a focused, one-page blueprint for your next release, ensuring every action serves a strategic purpose.
The plan, day by day
- Day 1Review your one-page business plan. Define the single most important business objective (SIMBO) for your next release. Write it as a single sentence (e.g., 'The goal of this release is to increase my Spotify monthly listeners by 25%.').
- Day 2On a single page, create three columns: Pre-Release, Release Week, Post-Release. Brainstorm and list 3-5 key activities for each phase that directly support the SIMBO you defined on Day 1. Be ruthless in cutting anything that doesn't serve the goal.
- Day 3Choose the first three tasks from your Pre-Release column. Break them down into actionable sub-tasks and schedule them in your calendar with specific deadlines. Execution begins now.
