Challenge · 3 Days · Intermediate
The Launch Sequence Challenge
Architect a 3-part email campaign to launch your next single.
This 3-day challenge walks you through planning and drafting a complete email sequence for a song launch, designed to maximize engagement and day-one streaming velocity.
The plan, day by day
- Day 1: The Pre-Save PushDraft an email for one week before release. Use AI to brainstorm subject lines like 'My New Song & The Story Behind It.' The body should share a personal story about the song's creation, building Emotional Resonance, and end with a single, clear call-to-action: 'Pre-save it here.'
- Day 2: The Eve Of ReleaseDraft a short, intimate email for the day before release. The tone should be one of excitement and gratitude. Remind them the song drops at midnight. Ask them to be ready to listen and share. Check the copy: does it feel personal and direct?
- Day 3: The Launch Day ActivationDraft the release day email. Keep it short and high-energy. The subject line is simple: 'It's Here.' The body should have the primary streaming link front and center. Add a P.S. asking them to add it to one of their playlists. This is your activation moment.
