Challenge · 5 Days · Intermediate

The Intimate Release Sprint

Design a release rollout for an audience of 100.

Over 5 days, you will plan an intimate, story-driven release for your next single, focusing on engaging a small, core audience rather than chasing mass-market metrics.

The plan, day by day

1. Day 1Identify your 'Inner Circle.' Create a list of 25-100 people (from your email list, DMs, close followers) who will receive your intimate release campaign.
2. Day 2Write a three-part story about your upcoming song: The Inspiration, The Breakthrough, and The Hope. This story will form the core of your campaign and establish its Emotional Resonance.
3. Day 3Use an AI writing assistant (see 'AI for Musicians') to adapt your three-part story into a sequence of three emails to be sent to your Inner Circle during the pre-release week.
4. Day 4Plan your 'Day Of' engagement. Instead of a simple 'out now' post, create a question to ask your Inner Circle that invites them into a conversation about the song.
5. Day 5Schedule the emails and draft the 'Day Of' post. Your intimate release plan is now ready to execute for your next single.