Challenge · 3 Days · Intermediate
The Demo-to-Launch Narrative
A 3-day challenge to build campaign assets from your song's core.
This challenge helps you translate the feeling of your demo into the core components of a release campaign, ensuring your marketing is as authentic as your music.
The plan, day by day
- Day 1Choose a song for a future release. Listen to the demo and write down 5 keywords that describe its emotion. Use an AI image generator to create a 3x3 visual mood board based on these keywords.
- Day 2Write a 150-word DSP pitch for the song. The first sentence must describe the moment or feeling that inspired the demo. The final sentence must state the song's core emotional impact (its Emotional Resonance).
- Day 3Using the 'AI for Musicians' guide, draft three different social media captions that tell a micro-story about the demo's creation. Choose the one that feels most authentic to you.
