Challenge · 3 Days · Medium
The 90-Day Release Blueprint
Design a comprehensive, long-term rollout plan for a single song in just three days.
This is a strategic planning challenge. You will choose one unreleased song and architect a full 180-day lifecycle campaign for it, from 90 days pre-release to 90 days post-release, building a repeatable template for future releases.
The plan, day by day
- 1The Lifecycle Map. Choose one unreleased song. On a calendar or timeline tool, map out a 180-day plan. Identify the major beats: announcement, pre-save campaign start, DSP pitch deadline, video premiere, remix release, 6-month anniversary post.
- 2AI-Powered Content Plan. Using an AI writing assistant, generate a 30-day social media content plan for the month of release. Prompt it with the song's lyrics, backstory, and mood. The goal is a foundational plan you can customize.
- 3The Emotional Arc. Review your 180-day map. For each major phase (pre-release, launch week, post-release), define the narrative you will share. How does the story of the song's Emotional Resonance evolve from the writing process to audience reception?
