Challenge · 5 Days · Beginner

Release Narrative Content Map

Map and create five pieces of teaser content for your next release.

This 5-day challenge guides you through creating a series of camera-free videos that document your release process, building a story your audience can follow.

The plan, day by day

  1. Day 1: Map The MilestonesList the five key moments in your upcoming release (e.g., Master back, Artwork finished, Pitches sent, Pre-save live, 1 week out). This is your content plan.
  2. Day 2: AI Hook GenerationTake your five milestones and feed them to an AI assistant. Ask for three compelling video hooks for each one. Choose the best hook for each milestone.
  3. Day 3: The Artwork StoryCreate a 'Behind the Artwork' video. Do a screen recording of the cover art while you narrate the story or feeling behind it. Review it: does the story connect to the song's core emotion?
  4. Day 4: The 'Process' ScreenshotTake a compelling screenshot of part of your release process (your DAW, your distributor dashboard, your pitch document). Create a video where you zoom into the screenshot with explanatory text.
  5. Day 5: Pre-Save AnimationCreate a simple animated video announcing your pre-save link is live. Use the artwork and a simple call to action. You now have a suite of assets ready to deploy.
Pair it with

Run the challenge — the guide, the article, and the community.

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