Challenge · 5 Days · Intermediate

The 5-Day Pre-Save Content Map

Architect a compelling narrative for your next release.

Over five days, you will outline a complete content strategy for your pre-save campaign, ensuring every post has a purpose and leads your audience to the click.

The plan, day by day

1. 1Define the Core Narrative. Write a single sentence that explains the story of your song. This is the central theme of your entire campaign.
2. 2Create the Visual World. Using your core narrative as a prompt, use an AI image generator to create three distinct visual concepts for your campaign. Choose the one that best represents the song's mood.
3. 3Map the Content Beats. Outline nine pieces of content for the three weeks leading to release (3 per week). Examples: cover art reveal, lyric card, behind-the-scenes video, personal story about the song.
4. 4Gut-Check the Emotion. Review your content map. Does the emotional journey of the campaign mirror the emotional journey of the song? Adjust any content pieces that feel out of sync with the song's core feeling.
5. 5Write the Call to Action. Draft three different versions of your primary call to action for social media captions. Focus on the benefit to the listener, not just the action itself.