Challenge · 5 Days · Intermediate

Architect Your Next Launch

Design a strategic 14-day release campaign for your next single.

This challenge will guide you in planning a professional release campaign. You will move beyond simply uploading your music to architecting a strategic rollout designed to maximize impact, engagement, and initial revenue.

The plan, day by day

1. Day 1Select an unreleased song for this campaign. Write a one-sentence 'mission statement' for the release, defining your primary goal (e.g., 'reach 10,000 streams,' 'gain 200 new followers').
2. 2Create a one-page digital mood board for the release. Gather images, colors, and fonts that visually represent the song's core emotion. This will guide all your visual assets.
3. 3Use an AI writing assistant to draft a 500-character playlist pitch for a DSP editor. Start the prompt with the song's emotional hook and unique story. Refine the output to be concise and compelling.
4. 4Outline a 14-day content plan leading up to release day. For each day, list one specific piece of content (e.g., 'Day -7: Share 15s video of the main hook,' 'Day -2: Go live to discuss the song's meaning').
5. 5Test your campaign's emotional consistency. Review your mission statement, mood board, AI-drafted pitch, and content plan. Do they all tell the same, clear emotional story? Write down one adjustment to improve alignment.