Challenge · 3 Days · Intermediate
3-Day Catalog Reactivation Sprint
Plan a release that lifts your whole discography.
In this sprint, you will design a mini-campaign that uses your next release to shine a light on a complementary track from your back catalog, creating a richer narrative for your fans.
The plan, day by day
- Day 1Select your upcoming single and one song from your back catalog that shares a thematic or emotional connection with it. Write one sentence explaining the connection.
- Day 2Test the Emotional Resonance of the pairing. Create a private two-song playlist and share it with a fan. Ask: 'What story do these two songs tell together?'
- Day 3Use an AI image generator to create a visual concept that ties the two songs together. Prompt it to blend the aesthetics or stories of both tracks into a single piece of art for social media.
