Challenge · 5 Days · Beginner
Challenge: The 5-Day Pre-Release Video System
Build a strategic, camera-free video plan for your next release.
This challenge guides you in creating a set of strategic video assets designed to build momentum in the crucial pre-release phase of your next single.
The plan, day by day
- Day 1Map out your next 21-day release timeline. Identify three key communication moments: Announce, Pre-Save Push, and Cover Art Reveal.
- Day 2For the 'Announce' moment, use an AI video tool to generate three abstract visual concepts based on your song's lyrics, mood, and genre. Select the best one.
- Day 3Create a 15-second 'Cover Art Reveal' video. Animate a simple effect, like a digital curtain pulling back or a blur coming into focus, to reveal the artwork.
- Day 4For the 'Pre-Save Push' moment, create a simple video with your main hook playing over text that reads 'Link in bio to hear this first.' The call-to-action is the focus.
- Day 5Review your three videos. Do they create a sense of anticipation and excitement? Ask a trusted listener which video makes them most eager to click the pre-save link. Analyze their emotional response.
