Challenge · 21 days · Intermediate

The 21-Day Release Challenge

Ship your next single on a calendar that compounds streams past week two.

Run a complete 21-day release campaign — seven days of pre-release setup, release day execution, and fourteen days of post-release retention. Every day has a defined task, every task has a measurable outcome.

The plan, day by day

1. Day -7 to -5Lock metadata, artwork, and pre-save link. Pitch to editorial.
2. Day -4 to -1Tease in three formats. Drive every contact to pre-save.
3. Day 0Release day velocity push — every channel, every list, every collaborator.
4. Day 1 to 7Daily content drop. Repost listeners. Submit to user playlists.
5. Day 8 to 14Reactivate. Run paid retargeting on engaged audiences. Pitch to second-wave playlists.