Challenge · 14 Days · Advanced
The Campaign Architect Challenge
Build a complete 14-day pre-save campaign plan that drives urgency and conversion.
In this two-week challenge, you will move from a simple link to a comprehensive campaign strategy. You will map out a full content calendar, prepare your assets, and build a system for converting followers into day-one listeners.
The plan, day by day
- 1-2Define your campaign's visual identity. Finalize cover art and create 3-5 complementary visual assets (e.g., lyric graphics, art variations).
- 3Script and record a 30-second direct-to-camera video explaining the song's origin story. This is your core Emotional Resonance asset.
- 4Use an AI writing assistant to generate 14 days of social media captions. Create a 'reveal' sequence: announce, tease, remind, and launch.
- 5-6Create your short-form video assets. Edit at least three unique Reels/Shorts/TikToks using the audio clips and visuals from your Songwriting pillar work.
- 7Set up your pre-save landing page. Ensure your pixel/tracking is installed correctly. Test the user flow on mobile and desktop.
- 8Schedule all your posts for the next 14 days using a social media management tool. Front-load the work so you can focus on engagement.
- 9-11During the 'live' campaign, dedicate 30 minutes daily to engaging with comments and DMs. Send personal thank-you notes to fans who share the link.
- 12Submit your song for editorial playlist consideration via your distributor. Mention your strong pre-save momentum in the pitch description.
- 13Record a 'thank you' video for release day. Check the Emotional Resonance: express genuine gratitude for the support and what it enables you to do.
- 14On Release Eve, go live on your primary platform for 15 minutes. Play an acoustic version of a different song, talk about the new release, and make a final, personal appeal to pre-save.
