The 21-Day Release Strategy — EyE WiLL Academy guide cover
The Artist Roadmap™ · Stage 03 RELEASE

The 21-Day Release Strategy

Best value · All five stages

$29.99Save $19.96

The Complete Artist Roadmap™ — BUILD, OWN, RELEASE, GROW, MONETIZE as one sequence.

A free EyE WiLL account is created first — it's what secures the purchase and places the book in My Library for lifetime access.

  • What you get: The full book as a PDF, downloadable straight after checkout.
  • Where it lives: Saved to My Library on your EyE WiLL account. Re-download any time — entitlements don't expire.
  • How you pay: Card details are entered inside Stripe's own checkout. EyE WiLL never sees or stores them.

Where this sits

One sequence. Five stages. You are on 03.

  1. 01BUILDThe foundation before the first release.
  2. 02OWNYou cannot collect what you do not own.
  3. 03RELEASERelease with intent, not hope.
  4. 04GROWMove people up the ladder.
  5. 05MONETIZERevenue you can repeat.

Stage 03 · The problem

Release with intent, not hope.

Run a release as a dated campaign engineered for editorial windows and week-two momentum.

Run a 21-day campaign engineered for editorial windows, algorithm behavior, and real fan momentum.

This stage assumes the work of Stage 02 OWN. You can still start here, but the sequence is designed to be worked in order.

What you leave with

Finish Stage 03 and you have this.

  1. 01The 21-day release calendar, day by day
  2. 02Pitch windows and how to write the pitch
  3. 03Release-day execution checklist
  4. 04The week-two plan most artists never make

What follows

RELEASE hands off to Stage 04 · GROW

Convert passive listeners into followers, contacts, and buyers you actually own.

See Stage 04 · GROW →

Choose your entry

Own the sequence, or start with this stage.

Best value

The Complete Artist Roadmap™

All five books — BUILD, OWN, RELEASE, GROW, MONETIZE — worked as one career operating sequence.

$29.99Save $19.96

Checkout opens after a free EyE WiLL account — that's what ties the purchase to My Library and keeps your downloads available for life.

  • What you get: The full book as a PDF, downloadable straight after checkout.
  • Where it lives: Saved to My Library on your EyE WiLL account. Re-download any time — entitlements don't expire.
  • How you pay: Card details are entered inside Stripe's own checkout. EyE WiLL never sees or stores them.

This stage only

Start with the one book you need right now. It still counts toward the sequence.

$9.99

Also available

The Frequency Pass is a membership for ongoing access to the wider Academy library — a different product from the Roadmap books.

See the Frequency Pass →
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