Challenge · 5 Days · Intermediate

The Royalty Growth Engine

Connect audience growth activities to publishing outcomes.

This five-day challenge helps you use your audience data to identify and amplify the songs in your catalog with the highest emotional and commercial potential.

The plan, day by day

1. Day 1Analyze your streaming analytics. Identify the one song with the highest save-to-stream ratio. This is a strong indicator of emotional resonance.
2. Day 2Create one short-form video (Reel, Short, or TikTok) for that song. In the video, tell the specific story or feeling that inspired the lyrics.
3. Day 3After 24 hours, use an AI tool to summarize the comments on your video. Identify the top 3-5 emotional words or phrases your audience is using.
4. Day 4Use your audience's emotional language to pressure-test your own understanding of the song. Does their feeling match your intention? This is critical feedback.
5. Day 5Research a music supervisor who works on shows that match the emotional tone your audience identified. Write a single-sentence hypothetical pitch incorporating their language.