Challenge · 5 Days · Easy

The Post-Launch Retention Loop

Design a system to convert new listeners into lasting fans.

A successful launch brings in new listeners; a successful system keeps them. In this 5-day challenge, you will design a simple, repeatable process to engage and retain the audience you acquire during your next release.

The plan, day by day

1. Day 1Define your primary retention goal. Is it a Spotify follow, a mailing list sign-up, or a Discord join? Choose one and make it your main Call-to-Action.
2. Day 2Plan one piece of engaging content for Day +10 of your release. The task: create a post that asks your audience to share what the song means to them. Test the emotional resonance of your work.
3. Day 3Draft a 'thank you' email to be sent to your mailing list on Day +14. Include a small, exclusive piece of content, like a behind-the-scenes photo or a voice memo story.
4. Day 4Use an AI image generator to create three visual concepts for social media based on a powerful line from your lyrics. Schedule these to post on Days +21, +30, and +45.
5. Day 5Put a calendar reminder for Day +30 to analyze your audience data in Spotify for Artists and identify the top 3 cities where your new listeners live.