Challenge · 3 Days · Intermediate

The One-Page Business Plan

Define your artist business on a single page.

This 3-day sprint guides you in creating a concise, actionable business plan that maps your artistic vision to your financial goals.

The plan, day by day

1. Day 1Map Your 3 Horizons. On a single document, list your 'Now' (e.g., live shows), 'Next' (e.g., streaming), and 'Later' (e.g., publishing) revenue streams. Assign a target percentage of your total income to each category for the next 12 months.
2. Day 2Draft Your AI-Assisted Mission Statement. Use an AI writing tool to generate a one-paragraph mission statement. Input your genre, your core values, and, most importantly, the primary emotion you want listeners to feel. Refine the output until it serves as your business's north star.
3. Day 3Conduct An Emotional Resonance Audit. Review your one-page plan. Does your revenue strategy align with the emotional core of your music? If you make quiet, introspective folk, is a plan centered on high-energy brand partnerships authentic? Ensure your business serves your art's emotional truth.