Challenge · 3 Days · Intermediate
The Fan Journey Map
Chart a listener's path from discovery to devotion.
In this 3-day challenge, you will map out how different release formats can strategically serve your audience at different stages of their relationship with your music.
The plan, day by day
- Day 1: The First ImpressionIdentify the one song in your catalog (released or unreleased) that is your best introduction. Emotional Resonance Step: Articulate the single, core feeling this song must deliver in its first 30 seconds to make a new listener stop scrolling and pay attention.
- Day 2: The Second DateNow that you have their attention, which 3-4 songs would you package as an EP to turn them into a follower? What story do these songs tell together? Outline the tracklist and the EP's title.
- Day 3: The Deep DiveFor your converted fans, what album concept would be the ultimate reward for their loyalty? AI Step: Use an AI chatbot to role-play as a 'new fan.' Feed it your artist bio and your 'first impression' single. Ask it what it hopes to hear from you next. Use its answers to refine your EP and album ideas.
