Challenge · 5 Days · Intermediate
The Fan Funnel Audit Challenge
Map your audience and quantify your value.
In this five-day audit, you will analyze your current audience data, map the journey from casual listener to dedicated fan, and produce a one-page summary that quantifies your audience as a tangible asset for negotiations.
The plan, day by day
- Day 1Identify your top 3 audience platforms (e.g., Spotify, TikTok, Email List). For each, record its size (listeners, followers) and one key engagement metric (saves, shares, open rate).
- Day 2Draw a map of your ideal fan journey. Where does a new listener discover you? What one action do you want them to take next? What is the ultimate destination (e.g., joining your community, buying merch)?
- Day 3 (Emotional Resonance Step)Review the comments on your last five social media posts or videos. Identify and list the top three emotions or themes your fans consistently mention. This is your perceived emotional brand.
- Day 4 (AI Step)Copy a representative sample of the comments from Day 3. Paste them into a free online sentiment analysis tool and record the positive/neutral/negative percentage score. This quantifies your audience connection.
- Day 5Synthesize your findings into a one-page 'Audience Equity Report.' Include your key metrics, fan journey map, and sentiment analysis score. Conclude with a single sentence defining your audience's value.
