Challenge · 3 Days · Intermediate
The Audience Pricing Map
In three days, map your audience segments to a tiered pricing structure that respects and monetizes fandom.
This challenge moves you from a one-size-fits-all approach to a sophisticated, audience-centric pricing model. You will define your fan segments and brainstorm specific, value-aligned offerings for each.
The plan, day by day
- Day 1Define three distinct audience tiers: 'The Follower' (casual engagement), 'The Fan' (active engagement), and 'The Patron' (financial supporter). For each tier, list 3-5 typical behaviors or characteristics.
- Day 2Use an AI chatbot as your product developer. For each audience tier, prompt the AI to brainstorm three product or service ideas appropriate for that level of engagement and price sensitivity. (e.g., Tier 1: Digital wallpaper. Tier 3: Signed vinyl test pressing).
- Day 3Select one high-ticket idea for 'The Patron' tier from Day 2. Write the sales page copy for this offer. Focus less on features and more on the exclusive access and deep emotional connection it provides, justifying its premium price.
