Challenge · 3 Days · Medium

The Audience Bridge Challenge

Find the shared emotional DNA between you and a collaborator to engineer authentic audience growth.

This 3-day challenge guides you in identifying a strategic collaborator and building a content bridge to connect your two audiences effectively.

The plan, day by day

1. Day 1Identify Overlap with AI. Choose a real or hypothetical collaborator. Use an AI search assistant to analyze their social media and find 3 themes, values, or topics that resonate with their audience and also align with your own brand.
2. Day 2Create a 'Gateway' Playlist. Build a 7-song playlist on Spotify. Start with your (hypothetical) co-written track, then add 3 of your songs and 3 of your collaborator's songs that align with the themes you identified on Day 1.
3. Day 3Gut-Check the Emotional Flow. Listen to the playlist from start to finish. Does it feel like a cohesive emotional journey? If a fan of your collaborator heard this, would they be compelled to explore more of your music? Refine the tracklist until the answer is yes.