Challenge · 5 Days · Intermediate
The Artist CEO One-Page Plan
Draft a simple, powerful business plan for your music catalog in 5 days.
This challenge helps you transition from thinking like a musician to acting like an artist-CEO by creating a foundational one-page business plan for your career, centered on your catalog.
The plan, day by day
- Day 1Write a one-paragraph 'Company Mission.' What is the ultimate purpose and vision of your artist project? What value do you provide to your listeners?
- Day 2Define your music's Emotional Resonance Promise. In one sentence, state the core feeling or experience your audience can always expect from your work. This is your brand's emotional cornerstone.
- Day 3Leverage AI for Diversification: Using the 'AI for Musicians' guide, prompt an AI assistant: 'Based on my most popular songs about [your theme], brainstorm 5 non-streaming revenue ideas (e.g., merch, physical media, experiences).'
- Day 4Identify your Key Growth Metric for the next 90 days that is NOT monthly listeners. Examples: 'Increase Spotify followers by 20%,' or 'Secure 10 UGC playlist placements.'
- Day 5Assemble your work into a single-page document. Sections: 1. Mission, 2. Emotional Promise, 3. Top 3 Revenue Streams (including streaming), 4. 90-Day Key Metric. This is your Artist Business Plan v1.0.
