Challenge · 5 Days · Advanced

Draft Your One-Page Business Plan

Architect your entire career on a single page.

This intensive 5-day challenge guides you through drafting the essential components of your one-page artist business plan, creating the foundational document for your sustainable career.

The plan, day by day

1. Day 1Define your foundation. On a blank document, write your Mission (your purpose), your Vision (your 10-year goal), and 3-5 core Values (your non-negotiables).
2. Day 2Define your products and market. Describe your Key Offerings (e.g., 'sync-focused instrumental EPs', 'concept albums') and your Target Audience (the ideal fan profile from the Growth challenge).
3. Day 3Define your engine. Outline your top 3-4 intended Revenue Streams (e.g., streaming, sync, touring, merch). Set a realistic but ambitious gross revenue goal for the next 12 months.
4. Day 4Define your outreach. Summarize your core Marketing & Release Strategy (e.g., 'Two singles per year with 21-day rollouts focused on playlisting'). List 3 Key Performance Indicators (KPIs) you will track (e.g., Monthly Listeners, Email Signups, Sync Revenue).
5. Day 5Synthesize and simplify. Edit and condense all sections to fit onto a single, well-designed page. Print it out, sign it, and post it where you will see it every day. This is your constitution.