Challenge · 3 Days · Intermediate

Design Your Fan Funnel

Map the journey from stranger to superfan.

This 3-day challenge guides you in creating the 'Growth & Audience' section of your one-page business plan. You will define your ideal fan and map out a simple, actionable funnel to attract and retain them.

The plan, day by day

  1. Day 1Define your ideal fan. Write a short paragraph describing a single person who represents your target audience. What are their hopes, fears, and values? What problem does your music solve for them?
  2. Day 2Brainstorm content with AI. Based on your ideal fan profile, use an AI tool to generate five content ideas (video, photo, or text) that would grab their attention on your primary social platform. The content should relate to the themes of your music.
  3. Day 3Script a connection point. Choose one content idea from Day 2 and write a short script or caption for it. At the end, include a call-to-action that moves them deeper into your world (e.g., 'Listen to the full story in my song [Song Name]'). Review the script: does it resonate emotionally with your ideal fan?
Pair it with

Run the challenge — the guide, the article, and the community.

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