Challenge · 2 Days · Intermediate
The World-Building Sprint
Define one non-musical touchpoint that extends your artistic world.
In this 2-day challenge, you will conceptualize and describe a piece of merchandise or a fan experience that deepens your brand and offers fans a new way to connect.
The plan, day by day
- Day 1Brainstorm with AI. Based on the lyrical themes, moods, and imagery of your last project, use an AI tool to brainstorm 10 unconventional merchandise ideas. Go beyond t-shirts. Think candles with a specific scent, a custom journal, a deck of affirmation cards, etc.
- Day 2Write the 'Why'. Choose the strongest idea. Write a product description that focuses entirely on the emotional resonance. Do not describe what it is; describe the feeling it gives the owner. How does this item connect them back to the music and the world you have built?
