Challenge · 5 Days · Medium
The Two-Stage Content Test
Create one 'attraction' video and one 'deepening' video.
This 5-day challenge helps you build the two essential parts of a content funnel. You will create one video for broad discovery and another to reward your existing audience.
The plan, day by day
- Day 1For your 'Attraction' video, identify the most universal, emotionally direct lyric from your song.
- Day 2For your 'Deepening' video, identify one specific, 'insider' detail about the song's creation (a production trick, a hidden meaning, etc.).
- Day 3Use an AI video editor or text-on-screen app to quickly create both videos. For the 'Attraction' video, use a trending sound. For the 'Deepening' video, use the song itself.
- Day 4Post the 'Attraction' video. Use relevant, broad hashtags (#songwriter, #newmusic, etc.). Your only goal is reach.
- Day 5Post the 'Deepening' video. In the caption, ask a question to your existing fans. Test its Emotional Resonance: does it make them feel more connected to you and the song?
