Challenge · 5 Days · Medium

Challenge: The Catalog Valuation Audit

Treat your catalog like the business asset it is.

This challenge shifts your perspective from 'songwriter' to 'asset manager.' You will conduct a comprehensive audit of your song catalog's administrative health, identifying strengths, weaknesses, and a clear path to increasing its value.

The plan, day by day

  1. 1Create a master spreadsheet of your entire released and unreleased song catalog. Every song gets a row.
  2. 2Add columns for: 'Split Sheet Finalized (Y/N)', 'PRO Registered (Y/N)', and 'Pub Admin Registered (Y/N)'. Methodically fill out this status for every song.
  3. 3Filter your spreadsheet to show all songs with a 'N' in any column. For each one, create a specific, time-bound action item to resolve its status (e.g., 'Finalize splits for Song X by Friday').
  4. 4Review your royalty statements from the last 12 months. Identify your top three earning songs. Note these 'top performers' in your spreadsheet.
  5. 5Write a one-page 'State of the Catalog' report for your business. Summarize the number of registered vs. unregistered assets, identify your top revenue drivers, and set three strategic goals for the next quarter.
Pair it with

Run the challenge — the guide, the article, and the community.

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