Challenge · 4 Days · Intermediate

Challenge: The Audience Warm-Up Sequence

Plan a 4-day content campaign to build anticipation for your next release.

This challenge focuses on the critical days leading up to your single's launch. You will design a mini-campaign to prime your audience, drive pre-saves, and ensure maximum impact on release day.

The plan, day by day

1. Day 1Define the Emotional Theme. Write one sentence that captures the core feeling of your song. This will be the creative brief for your entire sequence. Example: 'This song feels like the quiet drive home after a difficult conversation.'
2. Day 2Generate Visual Concepts. Based on your emotional theme, use an AI image generator to create three distinct visual ideas for your campaign. This could be for cover art, social posts, or video thumbnails. Select the strongest direction.
3. Day 3Script the 'Why.' Write a 100-word story or script for a short video explaining why you wrote this song. This is your core 'story' asset for launch week. Focus on vulnerability and honesty, not just promotion.
4. Day 4Schedule the Pre-Save Push. Plan your main pre-save call-to-action post for three days before release (Day -3). Write the caption. The goal is to make your audience feel like insiders being given early access.