Challenge · 2 Days · Advanced

The Pre-Save ROI Report

Translate your creative campaign into a business case.

In this 2-day exercise, you will create a concise report that quantifies the business impact of a past or future pre-save campaign, turning marketing efforts into measurable results.

The plan, day by day

1. 1Model the Scenarios with AI. Use an AI tool to create a simple financial model. Prompt it to calculate projected first-month streaming revenue based on three pre-save conversion scenarios (e.g., 5%, 10%, 20% of your primary social audience). This quantifies the stakes.
2. 2Define the Brand ROI. Write a one-paragraph 'Brand Statement' for the campaign. Articulate how the campaign's look, feel, and messaging will reinforce your core artistic identity and strengthen your audience's emotional connection to your brand. This defines the intangible, long-term value.