Challenge · 3 Days · Medium

Challenge: Map Your Profit Margins

Calculate the true profitability of your products in 3 days.

This challenge will walk you through a fundamental business exercise: calculating the costs, price, and profit margin for one physical product and one digital service you offer.

The plan, day by day

1. Day 1Calculate the COGS for one physical product (e.g., a t-shirt). List every single cost: blank shirt, printing, design fee (amortized), platform fees, packaging, and an estimate for shipping.
2. Day 2Use an AI chatbot to build a simple profit margin calculator. Input your COGS from Day 1 and your desired sale price. The tool should calculate your gross profit and profit margin percentage. Adjust the price until you hit a healthy margin (e.g., 50%+).
3. Day 3Write a 'Value Statement' for your most expensive offering (e.g., a house concert, a full production). Justify its premium price by focusing on the unique experience and Emotional Resonance it delivers, not just the features. This is the heart of value-based selling.