Challenge · 3 Days · Intermediate

The Catalog-to-Revenue Sprint

Turn one song into one new business idea.

In 3 days, you will select one song from your catalog and develop a concrete, non-streaming revenue idea from it, complete with a basic action plan.

The plan, day by day

1. Day 1Select Your Asset. Choose one song from your catalog that has a strong, clear identity—either lyrically, sonically, or emotionally.
2. Day 2Emotional Resonance Brainstorm. Write down the core feeling of the song. Now, list 5 things (physical or digital) that a person who loves that feeling might want to own or experience. Examples: a piece of art, a custom playlist, a piece of clothing, a live-streamed performance.
3. Day 3AI Business Assist. Choose the best idea from Day 2. Use an AI tool ('AI for Musicians') to draft a 3-step action plan to bring it to life. Prompt: 'I want to sell [Your Idea] based on my song [Your Song]. Create a simple 3-step plan to test this idea with my audience.'