Challenge · 5 Days · Advanced

Build Your One-Page Business Plan

Draft the master document for your artist career.

This 5-day challenge guides you through the creation of a complete one-page artist business plan, integrating all pillars from your creative vision to your financial goals. This is the ultimate exercise in artist leadership.

The plan, day by day

1. Day 1Define Your North Star. Write your Mission Statement (Why you exist), Vision Statement (Where you are going in 5 years), and three core Values (How you will behave).
2. Day 2Outline product and IP. Write one sentence defining your unique sound/style (Your Product). Write one sentence defining your approach to ownership and royalties (Your IP Strategy).
3. Day 3Plan releases and growth. Write one sentence for your standard release runway (Your Go-to-Market). Write one sentence describing how you find and keep fans (Your Growth System).
4. Day 4Set a financial target and utilize AI. Define one key financial goal for the next 12 months. Then, input your work from Days 1-3 into an AI tool and ask it to 'organize this into a concise one-page business plan for an independent musician.'
5. Day 5Review and resonate. Read the AI-structured plan aloud. Refine the language to match your voice. Ask the final question: Does this entire document, especially the mission, accurately reflect the core emotional resonance I want to build my career on?