Challenge · 3 Days · Intermediate
Artist-CEO Brand Sprint
Define and communicate your business mission in three days.
This 3-day challenge helps you build a cornerstone content piece around your identity as an artist-CEO, creating a powerful, camera-free video that communicates your mission.
The plan, day by day
- Day 1: AI-Assisted Mission StatementUse an AI assistant like ChatGPT to conduct a 'brand interview.' Ask it questions like 'What are my core values as an artist?' and 'What is my ultimate goal?' to help you draft a 3-sentence artist mission statement.
- Day 2: The CEO's LogCreate a text-based video that presents your mission statement. Use clean graphics and powerful, deliberate pacing. This is your company's 'North Star'—treat it with significance.
- Day 3: The Emotional Resonance TestWatch the video you created. Read your mission statement aloud. Does it feel true? Does it articulate the core feeling you want to convey with your entire project? If not, refine it. The mission must be emotionally authentic to be effective.
