Challenge · 5 Days · Intermediate

The Market Activation Plan

Turn your top city into your first market.

This 5-day challenge guides you to choose one of your top cities on Spotify and create a one-page business development plan to activate that market, from research to outreach.

The plan, day by day

1. Day 1Select Your Market. Identify your #1 or #2 top city in Spotify for Artists (outside of your hometown). This is your target market for the week.
2. Day 2Analyze Resonance. Look at your top songs within that specific city. What is the common emotional thread? Write one sentence describing the 'vibe' your music has in that market. This will guide your messaging.
3. Day 3AI-Powered Market Research. Using your target city and the 'vibe' from Day 2, ask an AI assistant to identify 2 relevant venues, 2 local playlists or radio shows, and 2 local influencers or journalists. Create a list.
4. Day 4Draft Your Outreach. Choose one target from your list. Draft a short, personalized email introducing yourself and your music, referencing your existing listener base in their city as a point of connection.
5. Day 5Build the One-Pager. Consolidate your findings into a one-page document titled '[Your Artist Name] - [City] Market Plan'. Include your listener stats, emotional resonance summary, target list, and draft email. This is your blueprint.