Challenge · 3 Days · Intermediate
The Conversion Content Sprint
Create three high-impact pieces of content designed to drive pre-save conversions in three days.
This is a focused sprint to create the specific content that will do the heavy lifting in your pre-save campaign. You will create assets for different levels of the fan funnel, from broad awareness to direct conversion.
The plan, day by day
- 1Create your 'Top of Funnel' asset. This is a short-form video (Reel/TikTok) using the most hook-worthy 10 seconds of your song. The goal is broad reach and discovery. The CTA is 'New song [Title] out on [Date]'.
- 2Create your 'Middle of Funnel' asset. Record a 60-second video sharing the personal story behind the song. Gut-check the Emotional Resonance. Is it authentic? The CTA is 'Pre-save link in my bio to be the first to hear it'.
- 3Create your 'Bottom of Funnel' asset. Use an AI video tool to create a simple text-on-screen video with a direct call to action: 'Only 48 hours left to pre-save. Your support on day one makes all the difference. Click the link now.' This is about urgency and direct appeal.
